Cyclery Studio

About This Project

About the Cyclery Studio Project

Cyclery Studio, a premier mountain bike shop, sought to elevate its brand and digital presence to reflect its commitment to quality and innovation. The challenge was to create a cohesive brand identity, an engaging website, and a tailored marketing strategy to increase visibility and attract passionate mountain biking enthusiasts.

Our Solution: Crafting a Trail-Ready Brand

To meet Cyclery Studio’s goals, Black Chalk Marketing delivered a multi-faceted solution:

• Brand Identity: Custom designed font trade markable word mark and logo, branding and visual assets, and messaging to reflect their adventurous spirit. Also created a custom word mark and logo for their sub brand “Mitch Stone Builds”.

• Web Design: Built a dynamic, user-friendly website that showcased their custom MTB builds, products, and services.

• Digital Marketing: Implemented a tailored SEO strategy, targeted social media campaigns, and email marketing to drive engagement and sales.

Our approach focused on connecting with Cyclery Studio’s core audience—avid mountain bikers—while expanding their digital footprint.

Results: A Thriving Digital Presence

The results of our collaboration speak for themselves:

• Increased Web Traffic: Organic traffic grew by 2000% within eight weeks.

• Improved Engagement: The new website achieved a significant increase in time spent per visit.

• Boosted Sales: Strategic marketing campaigns led to a ~400% growth in online sales (so far!).

Cyclery Studio now enjoys a polished brand presence and an engaging digital platform, firmly establishing them as a leader in the mountain biking community.