Unleashing the Power of Branding, Social Media and SEO: How We Achieved Breakthrough Results in 3 Months

02 Oct Unleashing the Power of Branding, Social Media and SEO: How We Achieved Breakthrough Results in 3 Months

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At Black Chalk Marketing, we love delivering outstanding results for our clients. Over the past 3 months, we’ve worked closely with one of our clients in the disability services sector, achieving remarkable growth in their social media presence, Meta Ads campaigns, and organic search rankings. This wasn’t just a “boost” in engagement—this was a complete transformation, with results that exceeded global benchmarks in the healthcare and disability services sector, a notoriously difficult to navigate sector.

What makes this story even more impressive is that we started from scratch. Prior to our involvement, the client had no Facebook Business Page, no Instagram Account, and a severely undernourished LinkedIn presence. They were essentially invisible online, missing out on huge opportunities for engagement and growth. In addition to building their social media platforms from the ground up, we also helped them with a seriously overdue total rebrand and a complete website redesign.

But the transformation didn’t stop there. Without any paid SEO campaigns, and simply through the virtue of consistent social media activity, high-quality blogs, an optimised web design, and best practices in SEO implementation, the client’s website skyrocketed from position 200+ (invisible) to page 1 on Google search results for their primary industry keyword—all within just three months. They leapfrogged over hundreds of businesses in a multi-billion-dollar industry, establishing themselves as a formidable presence online, heading the race as an industry leader out of apparently nowhere.

Outperforming Global Benchmarks: A Game-Changer for the Client

Our primary goal was to elevate this client’s brand within the highly competitive disability services sector. Using both organic and paid strategies, we implemented a comprehensive digital marketing campaign that compared favourably with the work of leading global agencies.

Here’s how we stacked up against leading international benchmarks:

Follower Growth: +435.53% (1,055 total followers)
Total Impressions: +10,773% (258.89K)
Post Interactions: +403.53% (2,996 interactions)
Campaign Impressions: 574.66K
Campaign Clicks: 5,416
Google Search Ranking: From position 200 to Page 1 in 3 months

This growth didn’t happen by chance. It was the result of strategic planning, precise audience targeting, consistent high-quality content creation, and an SEO-optimised website that met all best practice standards. This site actually scores 100/100 on Google Page Insights for SEO and page design metric.

Cost Efficiency That Beats Global Standards

One of the standout achievements from this campaign was our ability to drive down costs while maximising results.

Cost per Click (CPC): Our campaign achieved an impressive $0.78 AUD per click—22% lower than the global benchmark of $1.00 AUD for the healthcare and disability sectors. This proves that with the right targeting, it’s possible to stretch a budget further without compromising on results.
Click-Through Rate (CTR): With a CTR of 0.94%, our campaign outperformed the global average of 0.70% by 34%. This demonstrates that the content we created resonated deeply with the target audience, driving higher engagement and relevance.

These numbers tell a clear story—our client is now positioned as a leader in their sector, attracting greater attention from both consumers and professionals alike.

SEO Success: Climbing the Ranks Without Paid Campaigns

While our primary focus was on social media and paid ads, we understood the importance of organic search visibility. Through our comprehensive web design process, we implemented standard best practices in SEO:

High-Quality Content: Regularly publishing informative and relevant blog posts that addressed the needs and interests of the target audience.
On-Page SEO Optimisation: Crafting meta titles, descriptions, and headers that aligned with targeted keywords.
Technical SEO: Ensuring fast page load times, mobile responsiveness, and a clean site architecture.
User Experience: Designing an intuitive and accessible website that encouraged visitors to stay longer and engage more deeply.

The result? The client’s website soared from position 200 to page 1 on Google search results for their primary industry keyword. This leapfrogged them over hundreds of competitors in a highly lucrative, multi-billion-dollar industry.

Platform-Specific Success: Tailoring Strategies for Maximum Impact

Social media campaigns are never “one-size-fits-all.” Each platform requires a unique approach, and our work in this campaign was no exception.

Facebook: 796 followers and 162.99K impressions. With a cost-per-click of just $0.80, we significantly exceeded engagement expectations, particularly with high-performing campaigns like "Careers: Traffic | Landing Page," which alone generated 262.97K impressions.
Instagram: 86.87K impressions with a 27.41% growth in followers. Our visual content strategy was highly effective, achieving a CTR of 1.54%—more than double the global benchmark.
LinkedIn: 17,803% increase in impressions and 592 interactions. Our focus on professional development and career-oriented content engaged thought leaders and professionals within the sector.

Localisation and Audience Targeting: Hitting the Right Mark

Effective audience localisation and demographic targeting were key drivers of our success. With 73.94% of the audience based in Australia, particularly in New South Wales, our campaigns were laser-focused on reaching the most relevant regions for the client.

The balanced gender split and strong engagement among 25-44-year-olds demonstrated that our campaigns were precisely aligned with the client’s target market.

Real Client Results: Transforming Brands with Integrated Strategies

Beyond the impressive metrics, the true success lies in how these results impacted our client’s business.

Brand Elevation: Through strategic rebranding and a new website, we established a professional and trustworthy online presence.
Increased Engagement: High levels of interaction on social media platforms led to greater brand awareness and customer loyalty.
Market Leadership: Rapid improvement in search rankings positioned the client ahead of competitors, capturing more market share.

What’s Next? Building on Success for the Future

While we’re pleased with these achievements, we’re focused on the future. Our next steps include:

Expanding Video Content: Leveraging the power of video to increase engagement across all platforms.
Enhancing Thought Leadership: Utilising LinkedIn to solidify the client’s authority in the industry.
Continued SEO Optimisation: Monitoring and adjusting SEO strategies to maintain and improve search rankings.

Why This Matters for Your Business

In today’s competitive digital landscape, a holistic approach that combines social media, paid advertising, and SEO is essential. Our work with this client demonstrates that with the right strategy and execution, significant growth is achievable—even from a standing start.

We consistently outperform global agencies because we focus on creating meaningful connections and delivering tangible business results.

If you’re ready to see how an integrated digital marketing strategy, expert branding and brand positioning, and talented design and implementation can transform your business, contact us today. Let’s start achieving success together.